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Our journey to become the #1 in fit...

Our journey to become the #1 in fit...

In the beginning of December, our entire team came together for a 2 day intensive fitting session: 12 hours, 37 women of all shapes, heights & sizes. That's just the first step- here's what we plan to do to make us the best activewear you've EVER tried.
Back to Basics: Explore Our New Collection of Comfortable and Cute Activewear

Back to Basics: Explore Our New Collection of Comfortable and Cute Activewear

It's time to invest in ultra-versatile, instantly-iconic staple pieces for your closet with our first-ever Back to Basics launch! These neutral, go-with-everything looks are going to be your go-tos. Which pieces are you going to pick up?
Step Into a Romantic Late-Summer Dream with Cottagecore

Step Into a Romantic Late-Summer Dream with Cottagecore

Luxuriate in the magical moments that make up the story of late summer! Our coziest, softest, most romantic collection yet is here - say hello to Cottagecore!
Celebrate Summer with Our Bright, Bold, and Juicy Tropicana Collection 🌴🌺🐠

Celebrate Summer with Our Bright, Bold, and Juicy Tropicana Collection 🌴🌺🐠

Lime. Tangerine. Passionfruit. Bright Blue Majik. We're leaving the safety of our homes and darker hues behind and EXPLODING into a vibrant, sun-kissed, and carefree summer! 🍉🦩☀️🐠🏝 Check out Tropicana TODAY and celebrate exploration, travel, and bright, bold, color-filled confidence.
Luxuriate in the Cozy Comfort of the Marble Collection

Luxuriate in the Cozy Comfort of the Marble Collection

Ready for a snuggly, casual, yet elevated addition to your closet? (We know we are!) We're proud to introduce the Marble Collection, a cozy, comforting, and oh-so-satisfying collection of go-to pieces in calming colors.
Your Guide to The Best Supportive (and Stylish) Workout Shoes

Your Guide to The Best Supportive (and Stylish) Workout Shoes

Wondering what all of the different types of workout shoes are really for? We've got your back! Let's figure out which kicks are the best for you and your workout plans.
Match Your POPFLEX to These PERFECT Manis

Match Your POPFLEX to These PERFECT Manis

When you're rocking athleisure from head to toe, having your nails done perfectly can just add a little sparkle and polish to your look (literally)! Let's talk manis as we match our dream nail looks to our fave POPFLEX collections!
How the Retro Rainbow Models Stay in Shape ❤️💛💚💙💜

How the Retro Rainbow Models Stay in Shape ❤️💛💚💙💜

We had the MOST fun styling our new Retro Rainbow collection on these FIERCE POPster models!! 🙌 😍 Let's get to know these incredible women - and their favorite pieces from POPFLEX's newest line!!! 🤩 💫
Terrain 2.0. Meet the Models!

Terrain 2.0. Meet the Models!

Ready to meet your Terrain 2.0 models? From registered dietitians to poets and students - these models aren't who'd you expect.
When it's hot outside, follow these rules for healthy, glowing skin

When it's hot outside, follow these rules for healthy, glowing skin

So you're trying to have some fun in the sun....but OMG is it HOT out there!!! Summer's heat can lead to some tough skincare situations. We'll let you in on a few tips so you know EXACTLY what you need to know!! ✌️😎
Snack Ideas to Fuel your Workout and Help with Recovery

Snack Ideas to Fuel your Workout and Help with Recovery

POPFLEX POWERGIRL Izzy shares her tips, as a registered dietician, for the optimal pre and post-workout snacks!! 🍌💪 You might wanna get your grocery list ready!!
Meet the TERRAIN collection!!! 🌿🌳🍂

Meet the TERRAIN collection!!! 🌿🌳🍂

Are you ready for this!!??! We're proud to announce a new collection for 2020: TERRAIN. Get ready to feel at one with nature...and to feel beautiful in our most size-inclusive line yet!!