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Step Into a Romantic Late-Summer Dream with Cottagecore

Step Into a Romantic Late-Summer Dream with Cottagecore

Luxuriate in the magical moments that make up the story of late summer! Our coziest, softest, most romantic collection yet is here - say hello to Cottagecore!
Luxuriate in the Cozy Comfort of the Marble Collection

Luxuriate in the Cozy Comfort of the Marble Collection

Ready for a snuggly, casual, yet elevated addition to your closet? (We know we are!) We're proud to introduce the Marble Collection, a cozy, comforting, and oh-so-satisfying collection of go-to pieces in calming colors.
Meet the 2021 POPFLEX POWERGIRLS! 😍

Meet the 2021 POPFLEX POWERGIRLS! 😍

Ready to meet this year's POPFLEX POWERGIRLS?! We're so excited to introduce you! It's gonna be an AMAZING year!
Indulge in the Magic of the Holidays with the Sugar Plum Collection

Indulge in the Magic of the Holidays with the Sugar Plum Collection

Introducing...our Sugar Plum Collection! This wintry, gorgeous holiday line will be something you'll reach for all year long.
How the Retro Rainbow Models Stay in Shape ❤️💛💚💙💜

How the Retro Rainbow Models Stay in Shape ❤️💛💚💙💜

We had the MOST fun styling our new Retro Rainbow collection on these FIERCE POPster models!! 🙌 😍 Let's get to know these incredible women - and their favorite pieces from POPFLEX's newest line!!! 🤩 💫
Terrain 2.0. Meet the Models!

Terrain 2.0. Meet the Models!

Ready to meet your Terrain 2.0 models? From registered dietitians to poets and students - these models aren't who'd you expect.
Meet the 2020 POPFLEX POWERGIRLS!! 💖

Meet the 2020 POPFLEX POWERGIRLS!! 💖

This International Women's Day, we're SO HAPPY to announce the 2020 POPFLEX POWERGIRLS!!! 💛🎉 Get to know each POWERGIRL today - we can't wait to be inspired by them all year long!!
5 Scrunchie Inspired Workout Hair Styles

5 Scrunchie Inspired Workout Hair Styles

Want to look good for your next workout, and keep your hair out of your eyes at the same time? With these five gorgeous scrunchie-inspired hairstyles, now you totally can!
We're searching for our 2020 POPFLEX POWERGIRLS to hook up with free activewear! 👆

We're searching for our 2020 POPFLEX POWERGIRLS to hook up with free activewear! 👆

You guys!! We are officially on the search for our 2020 POPFLEX POWERGIRLS! ✨ Applications are officially open RIGHT NOW, so please read ALL of the below carefully to see how...
POWERGIRL Karen Chen's Olympic training regime will blow your mind ⛸

POWERGIRL Karen Chen's Olympic training regime will blow your mind ⛸

Plus, we're putting POWERGIRL Karen's fave tank on sale! Details inside. 🎉
POWERGIRL Natasha's fave yoga mat is on sale NOW! 👆

POWERGIRL Natasha's fave yoga mat is on sale NOW! 👆

We think it's about time we just declared Tuesdays "POWERGIRLS Day"! 😂 At least for the next two weeks while we finish up our POWERGIRL spotlights! Meet Natasha, aka @nourishednatasha,...
Get 25% off POWERGIRL Erin's fave POPFLEX item! ☝️

Get 25% off POWERGIRL Erin's fave POPFLEX item! ☝️

See how Erin, a long-time Popster's, life has changed since becoming a POWERGIRL! Plus, we're giving you 25% off her fave POPFLEX item (code inside)!! 💖